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Construction and up-grade of system▪ Targeting VIP customers▪ Generalizing mass marketing using point system< Table 1 Environmental Factors >The table above shows three environmental factors in and outside the department store. Another thing that showed the need of CRM system was recognition of the importance of the customers. Some statements show that ability of managing existing custom
22페이지 | 2,100원 | 2010.06.17
CRM: Why CRM Matters- More now than Ever BeforeNow, companies have no choice as the power of the customer grows exponentially as the Internet grows.Figure 11.3In every case, you have become an integral part of the action as a member of the aggregated, interactive, self-organizing, auto-entertaining audience. You constructed open-source software and are its customer and its caretaker.
22페이지 | 2,100원 | 2011.02.22
Construct discriminatory supply data system www.company.com*Since P&G has lots of product lines, they produce huge amount of products and deliver them to all the branches. However, Some branches need more amount of specific products related to their location and the customer characteristics As a result, there exist lots of unnecessary inventories or shortage of some products. so it is definit
15페이지 | 1,600원 | 2010.08.31
CRM, KMS, 통합정보화는 ERP 구축을 전제로 하는 경우도 있지만, ERP의 구축 없이도 다양한 정보시스템의 구축과 이들 상호간의 통합과 연계를 위한 독립적 차원의 정보통합 활동임**II. 정보시스템 통합통합의 개념통합정보 시스템통합기술1.통합의 개념 e-비즈니스 통합의 기본개념
56페이지 | 4,750원 | 2021.07.03