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모닝케어의 중국시장 진출 전략3. Market Research3-1. Chinese marketThere is no specific market of relieving hangover drinks in China. Most of Chinese still use traditional remedies drinking Green tea or XingZhuLing. But as Chinese economy extends, the consumption of beer is increasing promptly. so we can find out that there is potency of market of relieving hangover drinks in china
9페이지 | 1,400원 | 2008.10.02
International Business Case Study “Expansion in China”Table of ContentsI. Introduction : L’Oréal II. Overview of the cosmetics market in China 1. Huge market potential 2. Principal market drivers 2-1. Strong economic growth and growing awareness of personal well-being 2-2. The fast expanding rural market 2-3. The rise of the middle-class 3. Increasing brand awareness4. Market p
21페이지 | 2,100원 | 2010.08.31
*CONTENTSINTRODUCTIONMARKETING STRATEGYGLOBAL MARKETINGPROBLEMCONTRIBUTIONINTRODUCTIONHISTORY1968 Established by Bill Bowerman and Phil Knight 1971 Swoosh design logo was created1979 Nike’s Air technology patented1986 Revenues surpass $1 billion1988 Introduces Just Do It slogan. 1990 Open the first Niketown store in Portland 2003 International sales > USA sales (1ST time)Nike
41페이지 | 1,400원 | 2010.07.13
NIKE▶CONTENTS◀IntroductionMarketing strategyGlobal marketingProblemContributionIntroduction ◆ HISTORY - 1968 Nike was established by University of Oregon track coach Bill Bowerman and Phil Knight 1971 Nikes Swoosh design logo was created by Portland State University graphic design student Carolyn Davidson 1979 Nikes Air technology patented by inventor M. Frank Rudy is introd
29페이지 | 1,400원 | 2010.07.13
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