[마케팅분석] 리츠칼튼호텔 서비스전략
- 등록일 / 수정일
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- 구매가격
- 2005.03.23 / 2019.12.24
- 17페이지 / ppt (파워포인트 2003)
- 평가한 분이 없습니다. (구매금액의 3%지급)
- 1,400원
최대 20페이지까지 미리보기 서비스를 제공합니다.
자료평가하면 구매금액의 3%지급!
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추천 연관자료
- 목차
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1. The motive of customer product – Hotel Market .
2. Identifying all the players in Hotel Market.
3. Steps in our STP process.
4. Analyze the different needs according to the segment.
5. Market analysis in terms of segmenting area
- watching for Ritz Carlton Hotel’s STP (service strategy)
6. Conclusion
- 본문내용
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The motive of customer product
- Why do we have to select the hotel market ?
We keep an eye on the successful case of Ritz’s No.1 service rank of the Hotel Business.
‘Service’ is very important product in this area and biz.
We analyze the market in terms of hypothetic
situation that Ritz’s positioning to the Korean Hotel market !
2. Let’s identify all the major players in Hotel market .
Top Class : Cho-Sun, Shilla, Hayatt, Hilton, Ambassador
High Class : Holiday-In, Olympic-Parktel, etc.
Low Class : General Sightseeing Hotel,
Business Hotel (low price)
Except for that, there’re some other hotel for the purpose of leisure, event at this time.
Leisure hotel : a kind of sighting hotel, but it’s different
from traditional model. It’s used by some young people who
want to enjoy their own holiday or weekend.
2) Hotel holding a event : concert, food festival, special show
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