[미디어와 정치] 한국사회에서의 블로그와 정치(영문)

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2011.11.28 / 2019.12.24
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목차: Table of Contents
Introduction
Existing Studies
The Four Main Issues
1. The Cheonan Sinking
2. The Mad Cow Fears
3. The 4 Major Rivers Project
4. The International Science Tech Belt Project
Hypothesis
Methodology
1. Sampling Methods
2. Scale Development
Results
1. The Cheonan Sinking
2. The Mad Cow Fears
3. The 4 Major Rivers Project
4. The International Science Tech Belt Project
Summary of Results
Implication
Limitation
Bibliography

본문내용: III. The Four Main Issues

In this survey, we picked 4 issues, which got nationwide interest among Koreans. One of our goals is to figure out coexistence of the Rally effect and left-skewed, cynical attitude of blogs, we needed to select controversial issues and they should be criticized by bloggers. Selected ones are the Cheonan sinking, the mad cow fears, the 4 major rivers project and the international science tech belt project. These issues have a few aspects in common. They consist of at least 2 counterparts so that opinion diversity is possible. Also one of main opinion was a message saying “for the nation’s own sake” which leaded the dimension of issue-related debates to the nation-individual problem. So another dimension rather than patriotism emerged for those issues. This is the simple perspective to see the 4 ones and specific features are as following.

1. The Cheonan sinking

The Tradition of National Security Problem vs Counteracts for ‘enemy outside’ Ideology

The Cheonan sinking is the tragedy of one warship sunken with a number of deaths, which occurred on 26thMarch 2010. Right after it occurred, the government and the military announced that it was caused by unexpected attacks from the North Korea. By this announcement, the government set the dimension as a national security problem. Since little information offered, there’re not much discussions about it. There are a couple of reasons making it possible.
Historically, South Korea has had some kind of fear to be attacked after the Korean War in 1950. The North provoked the war, at least in South Korea’s perspective. It was out of sudden when the South Korea’s military was at easy mood, and the consequence was horrible; more than 90% of Southern part was dominated by the Red military except Busan. Even though this situation changed after the U.S. entered Incheon and the extent of territory didn’t change much, from then South Koreans shared the memory about hostility of the North and this hasn’t been remarkable in the conservative only.
This historical context has been inevitable source for Korean politics. In doctrine days the president was the only reliable one who could handle the national security problem. The trend is not much different now and actually the president Lee got people’s support for his attitude with the line of national security. Plus, the actual battles happened after the president Lee was elected like the Daecheong sea fight in 2009, The Cheonan Sinking in 2010 and the artillery attack to Yeonpyung-do on November 23th, 2010. Every time he said with confidence that the government would react for safety and peace of people. This made his characteristics as a conservative politician who is able to manage the national security.
The public without doubts prefers generally being tough against the North Korea. It changed, however, and now there’re some people casting doubts whether security-related political messages are made and managed by the government or political parties. Buk-poong, which refers a political media management by using the North Korea as an enemy on the set, is the keyword of counterpart. And in the Cheonan sinking, evidences provided by the military were not perfectly convincible so that citizens on line kept talking what to believe and what not to. Considering Korea’s historical background, this is a new trend indeed.
So with understanding the national security problem and counteract against it, this issue can show controversial debates and the rally effect as well.

참고문헌: 1. Thomas J. Johnson, Barbara K. Kaye. (2008). In blog we trust? Deciphering credibility of components of the internet among politically interested internet users

2. Maria Touri. (2009). News blogs: strengthening democracy through conflict prevention

3. Kenneth C.C. Yang. (2006). Factors influencing Internet users’ perceived credibility of news-related blogs in Taiwan

4. Farrell, Lawrence, Sides. (2008). Self-Segregation or Deliberation?Blog Readership, Participation, and Polarization in American Politics

5. Thomas J. Johnson, Barbara K. Kaye. (2004). Wag the blog: How reliance on traditional media and the internet influence credibility perceptions of weblogs among blog users

6. Kaye D. Trammell. (2008). Blog offensive: An exploratory analysis of attacks published on campaign blog posts from a political public relations perspective

7. Donald K. Wright & Michelle D. Hinson. (2006). How Blogs and Social Media are Changing Public Relations and the Way it is Practiced

8. Berlo, D. K., Lemert, J. B., & Mertz, R. J. (1969). Dimensions for evaluating the acceptability of message sources. Public Opinion Quarterly, 46, 563–576.

9. Bichard, S. L. (2006). Building blogs: A multi-dimensional analysis of the distribution of frames on the 2004 presidential candidate Web sites. Journalism & Mass Communication Quarterly, 82, 329–345.

10. Kim, D. (2006). Abandoning traditional news? Examining factors influencing the displacement effects of online news on traditional news media. Unpublished diss., Southern Illinois University.

11. Kaye, B. K., & Johnson, T. J. (2006). The age of reasons: Motives for using different components of the Internet for political information. In A. P. Williams & J. C. Tedesco (Eds.), The internet election: Perspectives on the Web in campaign 2006 (pp. 147–167). Lanham, MD: Rowman& Littlefield.

12. Kaye, B. K., & Johnson, T. J. (2004). A Web for all reasons: Use and gratifications of Internet components for political information. Telematics and Informatics, 21, 197–223.

13. Kaye, B. K., & Johnson, T. J. (2002). Online and in the know: Uses and gratifications of the Web for political information. Journal of Broadcasting & Electronic Media, 46, 54–71.

14. Drezner, D.W. and Farrell, H. (2004a), “The power and politics of blogs”, paper presented at the Annual Conference of the American Political Science Association, July. Drezner, D.W. and Farrell, H. (2004b), “Web of influence”, Foreign Policy, November/December, available at: www.foreignpolicy.com/story/cms.php?story_id ¼ 2707&popup_delayed ¼ 1 (accessed 18 November 2007).

15. Rosenbloom, A. (2004), “The blogosphere: introduction”, Communications of the ACM, Vol. 47 No. 12, pp. 30-3.

16. Farrell, Henry and Drezner, Daniel. (2008), “The Power and Politics of Blogs,” Public Choice 134(1), 15–30.

17. Metzger et al., "Credibility for the 21st Century."

18. 39. Howard Kiu'tz, "How Webiogs Keep the Media Honest," http://www.washingtonpost.com, 31 July 2002.

19. 40. Rosenberg, "Much Ado About Blogging"; Seipp," Online Uprising,"

20. 41. Rosenberg, "Much Ado About Blogging."

21. Grossman, L., Hamilton, A., Buechner, M.M., Whitaker, L., 2004, June 13. Meet Joe blog (Online). Time, Available from: .

22. Matheson, D., 2004.Weblogs and the epistemology of the news: some trends in online journalism. New Media & Society 6 (4), 443–468.

23. Metzger, M.J.,Flanagin, A.J., Eyal, K., Lemus, D., McCann, R., 2003Bringing the Concept of Credibility into the 21st Century: Integrating Perspectives on Source, Message, and Media Credibility in the Contemporary Media Environment, Vol. 27. Translation Books, New Brunswick, NJ.

24. Schweiger, W., 2000. Media credibility – experience or image? A survey on the credibility of the World Wide Web in Germany in comparison to other media. European Journal of Communication 15 (1), 37–59.

25. Wasserstein, B. 2004. September 19. Media; bloggers’ ‘moment’ doesn’t make for a revolution; it’s an internet win, but far from traditional journalism’s death knell. Los Angeles Times, Opinion, Editorial Pages Desk, Part M, pp. 1.

26. Edelman &Intelliseek (2005). Trust “MEedia”: How real people are finally being heard, the 1.0 guide to the blogosphere for marketers and company stakeholders. Available at: http://www.edelman.com/image/insights/content/ISwp TrustMEdiaFINAL.pdf.

27. Edelman, R. (2005), various editions of his weblog; available at www.edelman.com.

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