[국제경영] Case 7. Lenovo -The factors how Lenovo was successful Before and after Acquisition

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1. What Explains Lenovo’s success prior to the acquisition?
2. How should Lenovo handle the brand management challenges associated with the acquisition?
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2. How should Lenovo handle the brand management challenges associated with the acquisition?

IBM was represented by the "ThinkPad". When consumers of the IBM heard the fact that the Lenovo`s acquisition, they doubt whether the Lenovo sustain the product value of IBM or not. Therefore Lenovo tried to maintain the value of brand which they take over; IBM as following strategies.
First they make the executives as persons who are from other countries, such as America, Europe, Australia, and Indian. This policy reflecting the company`s new international composition and scope. Roughly speaking, the other is promotion. Lenovo was not known by outside Asia. Therefore they need to enlarge the company to build
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