[국제경영] 유니클로의 swot 마케팅 전략 분석(영문)
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- 2010.12.21 / 2019.12.24
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추천 연관자료
- 목차
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Ⅰ. Uniqlo & Apparel Industry
Ⅰ.1. Apparel Industry
Ⅰ.2. SPA Business Model
Ⅰ.3. Competitors
Ⅱ. Uniqlo Success
Ⅱ.1. Product
Ⅱ.2. Promotion
Ⅲ. SWOT Analysis
Ⅲ.1. Strength
Ⅲ.2. Weakness
Ⅲ.3. Opportunity
Ⅲ.4. Threat
- 본문내용
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< Figure 1 > shows the market share of countries in the apparel industry in 2006. The largest apparel manufacturers and exporters were countries from the Asia and Pacific region which included countries such as China, Hong Kong, Philippines, Malaysia, Indonesia, Bangladesh, Sri Lanka, Pakistan, Thailand and India.
< Table 1 > Industry Ranking
Updated : 2010.04.28
Company Name
(Flagship Brand)
Country
End of
Fiscal Year
Sales
(￥ Billions)
Change(%)
(local base)
INDITEX(ZARA)
Spain
Jan. 2010
1401.7
+6.5
GAP
USA
Jan. 2010
1326.6
▲ 2.3
Hennes & Mauritz
Sweden
Nov. 2009
1315.8
+14.5
Limited Brands
USA
Jan. 2010
806.6
▲ 4.5
Fast Retailing(UNIQLO)
Japan
Aug.2009
685.0
▲ 16.8
NEXT
UK
Jan. 2010
483.5
+4.1
Polo Ralph Lauren
USA
Mar.2009
469.0
+2.8
Esplit
Hong Kong
Jun. 2009
415.0
▲ 7.4
Liz Claiborne
USA
Dec.2009
281.4
▲ 24.4
Abercrombie & Fitch
USA
Jan. 2010
273.7
▲ 15.9
Note : http;//www.fastretailing.com
< Table 1 > shows the ranking of apparel brands in the global apparel industry. This date of this data is relatively recent, April 28th of 2010. Spain's ZARA, USA's GAP and Sweden's Hennes & Mauritz(H&M) are the top three global apparel brands in the apparel industry. Uniqlo, according to this data is the number five apparel brand in the world. Although Uniqlo is not the number one or two brand in the global apparel industry, considering the fact that Uniqlo is a brand that emphasizes on basic casual rather than fashionable up-to-date trends such as ZARA and H&M, Uniqlo's performance in the apparel industry should be highly acknowledged and the success factor of Uniqlo will be dealt with in the later parts of this paper.
Ⅰ.2. SPA Business Model
SPA is the acronym form of the term Specialty Store Retailer of Private Label Apparel. The acronym SPA is the combination of the words Specialty
- 참고문헌
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http://www.fastretailing.com/eng/ir/direction/position.html
http://fashionproducts.com
http://ivythesis.typepad.com/term_paper_topics/2009/09/what-makes-uniqlo-as-a-popular-casual-wear-brand-in-hong-kong.html
http://www.uniqlo.co/us/
< Books >
가와시마 고타로, 야나이 다다시 유니클로 이야기, 서울:비즈니스북스,2010
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