동아제약 생리대 템포(tempo) 제품분석과 마케팅분석<영문레포트>
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- 2010.08.16 / 2019.12.24
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doc (MS워드 2003이하) - 평가한 분이 없습니다. (구매금액의 3%지급)
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- 하고 싶은 말
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본 자료는 신촌 Y대 경영대학 수업 기말과제로 제출하여 A+를 받았던 리포트입니다
한학기동안 6명의 조원들이 많은 브레인스토밍을통해 열과성의를다해 만들었습니다.
인터넷으로 검색한자료가 아니라 도서관에서 책들을보며 직접 작성한 자료입니다.
그래서 여기서 판매되는다른 레포트랑 중복되는내용이 전혀없는레포트입니다.
많은도움될겁니다^-^
- 목차
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1. Introduction
Ⅰ. 4Ps of Tempo
Ⅱ. Positioning
Ⅲ. SWOT Analysis
Ⅳ. Management problems
Ⅴ. Research objectives 11
Ⅵ. Hypothesis
2. Appendix
3. Quantitative research
Ⅰ. Frequencies
① Non-users
② Users
4. Quantitative Research
Ⅰ. Non-users
① Factors
② Coefficient of correlation
Ⅱ. Users
① Factors
② Liner Regression Analysis
③ Coefficient of correlation
5. Conclusion of quantitative Reserch
6. Recommendation
Ⅰ. Short-term goal-Tempo ‘Gift’
Ⅱ. The long term-ACU Program
- 본문내용
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Ⅰ. 4Ps of Tempo
Product
Tampons in Korea are most likely to be called Tempo since the name recognition of product is high - 78 percent of Koreans who recognize tampons call it Tempo based on the research done by Yuhan-Kimberly. However, according to Korean sanitary product market research, Tempo is at the 9th place followed by Playtex, world leading tampon. Tempo has 3 kinds- junior, regular, and super. While junior and regular is same sized but are different with absorption, super tends to be a little shorter but gas better suction by far.
Conventional products are weak since it can cause leak during activities, skin troubles, uncomfortable odor and inconvenience of portability. Tempo complements the weak point in the conventional hygienic pads. Tempo as well tampon products, however have some weak points caused by the hard texture and absorption ability. The most serious problem of tempo as well tampon products is the feeling. We had conducted focused interview with acquaintances and some of the interviewees answered they gave up using tampon products because of physical rejection.
Compared with Playtex, the market of Tempo is 0.4 percent higher - 1.71 percent. Still, Playtex is catching it up fast since Playtex is world renown which leads to better image especially for younger generation. Playtex has four kinds- gentle glide regular, gentle glide super, slim fits regular, slim fits super.
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