[서비스마케팅] Designing the Communications Mix for Services

for the facility-> Share information(Customer-Customer, Customer-Company) • Writing good and bad thing on the boardMembership SystemCombined Marketing&Promotion StrategyBest Client Marketing ServiceTo build a continuous relationship with the customer, keep customer information in good condition, enhancing CRMPurposeMembershipAnnual Fee : 150만원 30% annual fee sale in the first year.Promote membership in beginning of businessBuild a continuous relationship Build high quality customer information DBMembershipDiscountPhotoshootCustomized Info.Designated TKRMileageGear

For customer management, Missha has been coming up with their own point-membership service for valuble customers.The company had been implementing an event in which Customers get free point for writing a review of using a product.And customers will be eventually able to use the point as a money to purchase other products and this can bring more consumers to buy others and raise consumer loyalty.포인트로 신제품 체험 이외에도 다양한 이벤트에 참여, 할인 서비스 등 많은 혜택을 받을 수 있다.Besides this , customers can get other benefits such as participatin

서비스 전략이 동반돼야 할 것이다. 앉아서 고객이 오기를 기다리는 「손님맞이 영업방식」에서 고객을 찾아 밑바닥을 훑는 「투망식 영업전략」이 필요하다. 상품의 차별적 가치와 주 고객대상을 전략적으로 선택, 집중적으로 마케팅전략을 펼치는 「쏘나기 영업 전략」이 필요하다. 특정 고객을 전략적으로 선택, 집중적으로 공략하는 핵심역량 중심의 사업화 전략은 문어발식 다각화, 양위주의 확대․팽창 전략에 대한 자성적 대응전략이며, 이를

the existing infrastructure connecting transportation stations and airports are as yet insufficient. But there are potential customers and market to succeed and profit. This project suggests strategies for local development and promotion such as activation of Korean airport, strengthening safety supervision and gaining government support for deregulation. Also strategies from international benchmarking are proposed, such as finding niche markets, not attempting to compete head-on with Full Service Carriers, adding frills, and going into long haul services.2. Background of LCC (low-cost carri

< Introduction >1. The introduction of HyundaicardHyundaicard acquired Dinerscard in 2001 entering in the credit card market as a latecomer. While the firstcomer competitors tried to increase the number of issued cards, Hyundaicard made an endeavor to provide a diverse unique cards and services, based on the customer’s needs and lifestyles from the beginning of their establishment. It showed its efforts by employing the creative marketing management. On top of that, contracting with GE for the win-win partnership had a good impact on the service and reputation of Hyundaicard. Hyundaicard