[경영전략] Netflix의 경영전략 사례 분석(영문)

  • 등록일 / 수정일
  • 페이지 / 형식
  • 자료평가
  • 구매가격
  • 2010.07.20 / 2019.12.24
  • 18페이지 / fileicon ppt (파워포인트 2003)
  • 평가한 분이 없습니다. (구매금액의 3%지급)
  • 1,600원
다운로드장바구니
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최대 20페이지까지 미리보기 서비스를 제공합니다.
자료평가하면 구매금액의 3%지급!
이전큰이미지 다음큰이미지
목차
1. Brief introduction of Netflix
2. Netflix in DVD rental industry
-Five Forces Model
-Value Chain
3. Netflix in VOD industry
-Appearance of VOD
-Our Solution
4. Korean Firm
본문내용
Value Chain (Primary activities)
Inbound logistics
National Inventory
Recommendation System

Outbound logistics
USPS Daily delivery (outsourcing)
Distribution center

Marketing and sales
Unlimited rentals for the first time
No-late-fee

Service
Recommendation system
Search engine
Personalized service(queue)


Solutions
(1) Licensing with
a cable company
+ Low investment
(no needs for any gadget to
connect a TV to a computer)
Low return
Loose control over VOD market

(2) Building a stand-
alone company
+ Atmosphere of calm
+ Minimizing minus effect

High cost
Difficulties to transfer
its competencies
참고문헌
www.netflix.com
www.hmall.com
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