[국제경영] 톰스 TOMS Shoes(영문)
등록일 / 수정일- 페이지 / 형식
- 자료평가
- 구매가격
- 2009.08.29 / 2019.12.24
- 13페이지 /
doc (MS워드 2003이하) - 평가한 분이 없습니다. (구매금액의 3%지급)
- 1,400원
최대 20페이지까지 미리보기 서비스를 제공합니다.
자료평가하면 구매금액의 3%지급!
1
2
3
4
5
6
7
8
9
10
11
12
13
추천 연관자료
- [국제경영] 톰스 TOMS Shoes 마케팅(영문)
- [인적자원관리] Conex Solution 코넥스 솔루션 TOMS 탐스
- 경영학원론 A형 기업의 사회적 책임이 최근 ESG 경영이라는 이름으로 전개되고 있다. ESG 경영의 개념 및 실행을 사례를 들어 설명하시오.
- 경영학원론1A 기업의 사회책임 CSR corporate social responsibility 대상이 누구인지 경영자가 갖춰야 할 자질이 무엇인지 소개하시오00
- 경영학원론1B 기업의 사회책임 CSR corporate social responsibility 프랜차이즈의 개념 및 장단점에 비추어 근거를 제시하시오00
- 목차
-
I. Introduction
II. Company Background
II.1. Why Shoes?
II.2. Story of Founder
II.3.What is TOMS? Founding story of One for One policy
III. Comparative Analysis
III.1. 4P Analysis
III. 2. STP
III. 3. SWOT Analysis
IV. Global Marketing Strategy
IV. 1. Competitor
V. Conclusion
V.1 Future of Toms shoes
- 본문내용
-
If the world were a village of 100 people,
1 has AIDS
3 are slaves
14 are illiterate
20 are malnutrition
23 drink polluted water
25 have no shelter
30 are unemployed
33 have no electricity
40 have no shoes
43 live under 2$ a day
48 have no sanitation
58 have parasite
This is why our group chose TOMS SHOES, Shoes For Tomorrow. A small social enterprise shoe company that donates a pair of shoes for each pair sold. In this material world that we live in today, it is very easy to forget that there are many unprivileged people on the other side of the world. We focused on the fact that it has a unique company policy to make donations and profits possible. For a successful research, our group had an interview with TOMS KOREA on May 15th 2009, prior to the class presentation. The office is located in Shinsa-dong, and the manager was kind enough to us and provided answers for many questions we asked.
Why Shoes?
Shoes are part of our everyday life. They have gone beyond ‘need’s and now they are consumed as fashion items. Many of us own more than a couple pair of shoes. It is difficult to imagine our life without shoes. For these reasons, many people have been questioning TOMS about making changes in many peoples lives. Why shoes? Out of so many other things, why does TOMS donate shoes?
While giving away shoes, TOMS Shoes became more involved in this problem. They found out that for many people, shoes are more than just a fashion item, and means more than one’s style. They learned some important factors.
- In third world, walking is the main way of transportation. To go to school, or to get water, food, and medicines, children have no choice but to simply walk many kilometers. If they get the opportunity to wear some shoes, they can walk on dirt road much safely.
- As a part of required school uniform, children who are unable to wear shoes are not allowed to attend school. Unprivileged with education because of shoes, this means curtailment of children’s right to get educations.
- Wearing shoes prevents feet from getting cuts and sores on unsafe roads and from contaminated soil. Not only are these injuries painful, they also are dangerous when wounds become infected. The leading cause of disease in developing countries is soil-transmitted parasites that penetrate the skin through open sores. Wearing shoes can prevent this and the risk of amputation.
Of the world’s six billion people, four billion live in conditions inconceivable to many. Shoes that TOMS Shoes donate are making small but meaningful changes.
Story of the Founder
Calling himself as the Chief Shoe Giver Blake Mycoskie is a small-business entrepreneur and dropout of Southern Methodist University. He also participated in a CBS reality show <The Amazing Race>. Blake misses the first place at the race just by 5 minutes and looses the big prize. Putting behind the long and rough experience at the show, he takes a vacation to Argentina.
Travelling around villages in Argentina, Blake encounters poverty and health problems that local children are facing. He was interested in the situation and started to seek ways to help them sustainably. Blake came across a young polo instructor Alejo Nitti and came up with the idea of a shoe company. A company that donates a pair of shoes as they sell a pair of shoes, Shoes for Tomorrow, TOMS.
A very comfortable Argentina’s traditional shoe he enjoyed during his trip, alpargata, was the muse for TOMS Shoes design. Blake made about 200 pairs of shoes there and brought them back with him to California to sell to his friends. People loved that for a pair of TOMS they purchase, a child in need will receive a pair of TOMS. Started in May 2006, TOMS sold more than 10,000 pairs of shoes within just 6 months, and by the end of that year TOMS Shoes delivered 10,000 pairs of shoes to children in a small village in Argentina through a event they named Shoe Drop. By the following year, TOMS delivers 50,000 pairs of new shoes they sold in the United States, UK, and Korea to children in South Africa.
A young entrepreneur’s small wish started with only 200 pairs of shoes has now become many people’s wish of dreaming a world without children in bare foot. As of April 2009, TOMS has given over 140,000 pairs of shoes to children in need through the purchases of caring customers.
What is TOMS?
Shoes for Tomorrow. TOMS SHOES. Stylish, Comfortable, Meaningful purchase
In the summer of 2006, a young man named Blake Mycoskie in the United States launched a shoes brand named TOMS SHOES. Lightweight shoes with a flat rope or rubber sole, depending on the type of shoe, leather inside, and a very simple canvas upper drew peoples’ attentions with its unique design. Many styles of TOMS are vegan as well. Meaning those shoes does not contain animal by-products an
자료평가
-
아직 평가한 내용이 없습니다.
오늘 본 자료
더보기
최근 판매 자료
- [한국경제의 이해] 한국무역의 구조와 정책
- 조직구조설계 아모레퍼시픽 성공사례
- [유통과 프랜차이즈] Chapter 7 경로 구성원간의 갈등
- 애플 - 기업소개와 연혁
- [기업분석] 경영 전략(농심)
- [경영전략] 5-Forces Model 이론을 바탕으로 한 농심 분석
- 페이스북 마케팅 4P,STP,SWOT분석 및 페이스북 미래전략수립
- 워커힐호텔 경영사례및 마케팅전략
- [호텔경영론] 워커힐호텔의 마케팅과 경영전략
- [인사행정][인사][행정][실적주의][엽관주의]인사행정의 특징, 인사행정의 실적주의, 인사행정의 엽관주의, 인사행정의 정실주의, 인사행정의 인사관리, 인사행정의 능력발전, 향후 인사행정의 내실화 방안 분석
저작권 관련 사항 정보 및 게시물 내용의 진실성에 대하여 레포트샵은 보증하지 아니하며, 해당 정보 및 게시물의 저작권과 기타 법적 책임은 자료 등록자에게 있습니다. 위 정보 및 게시물 내용의 불법적 이용, 무단 전재·배포는 금지됩니다. 저작권침해, 명예훼손 등 분쟁요소 발견시 고객센터에 신고해 주시기 바랍니다.
