[마케팅원론] 블루클럽 마케팅계획(영문)
Submission 2 – Product development & Pricing
For hair specialist
Submission 3- Final report (Marketing plan)
1. Explain briefly about your company, and evaluate their Mission Statement. If you cannot find one for the company, develop the mission statement for the company. Explain why the statement is good.
Blue club is the first and biggest barbershop which satisfies customers` need for cosmetic treatment and favorite place to score at an affordable price. while Blue club is especially popular with men. many men have found what Blue club offers a great alternative for a great cut, color or style.
The way they manage it is very advanced and customer centralized system. They not only pursuit of good service but also try to make men who feel shame at going a beauty shop feel comfortable.
2. Write out its product(s) description. Discuss items like what the product is and what it does, etc.
blue club's product
3. Explore the business environment including the Environmental Forces, if applicable. (ex. How the forces effect the business)
There are lots of customers in Blueclub. A large proportion of them is middle-aged people. Compared with other beauty salons or barbershops, Blueclub has competitive powers.
First of all, Blueclub cuts customers' hair at lower cost than others do. Nowadays, people can realize that hair cut price has increased among most beauty salons. It would be more economic if people cut their hair in Blueclub. Second, there are many Blueclubs. It means that people tend to cut their hair in Blueclub because of convenience of movement. Although
Blueclub is cheaper than other shops and has many shops, there are many threats against Blueclub. First of all, Blueclub is not famous and popular for teenagers who can be the most powerful sponsor. Today, no popularity to teenagers means that any business cannot success. Second, the interior design is more inferior than other shops. Actually, people tend to like the cozy atmosphere. However, Blueclub is weaker than them especially in interior.
4. Do SWOT analysis for the company and see if you can gain some strategic insights.