[경영학] A+ Google vs. Microsoft (영문레포트)
I. Opposite social atmosphere
1. Microsoft: Emphasize individual privacy
A. Evaluation system
B. Categorize personnel in 5 levels
i. Stress arises
ii. Think coworker as rival
2. Google: Emphasize “team”
A. By leading group projects workers have more power
B. Can create synergy
II. Different policies of firms
1. Microsoft: SMART policy
A. Limit the worker to work in a standardized way
B. Only care about results and not the process of work
2. Google: 20% of free work time
A. Encourage creativity
B. Orkut and G-mail invented
1. Microsoft: Microsoft campus
A. Large and great facilities
B. Individual office space
2. Google: Stress free zones
A. Slide, swimming pool, cafeteria
B. Arrange 2~4 workers inside one cubicle
The war for talent has started. Firms are all eager to recruit and maintain the best people for their company’s growth. They are finding better ways to manage their core human resources. (중략) From the article of “Microsoft workers are moving to Google” Kim remarks the fact that approximately one hundred engineers of Microsoft changed their job to Google. (중략) By comparing the different social ambience, policies, and fa cilities of Google and Microsoft, we can see that fun-working culture is more desirable than hard-working culture.
Fortune. “100 Best Companies to work for.” CNN.com 4 Feb. 2008
Greene, Dylan. “Microsoft Campus Tour.” DylanGreene.com 20 Feb. 2004
Kim, Kihoon. "Microsoft workers are moving to Google." Chosun.com 23 Oct. 2005
Lee, Son-mok. Human Resource Frontier. Seoul:Samyoung Press, 2007.
Lowe, Janet. Bill Gates Speaks: Insight from the World’s Greatest Entrepreneur. New York:John Wiley and Sons, Inc, 1998.
Vise, David A., et. al. The Google story. New York: Delacorte Press, 2005
Zhang, Yuan-Chang. Steal the secret of the wealth and success from Google. Seoul: money plus, 2007.
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