[경영학] HBR Case : Google Inc.

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  • 2008.05.15 / 2019.12.24
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목차
1.Environment Analysis
2.Issue Finding
3.Strategy Option
4.Strategy Choice
5.Action Plan
본문내용
구글 소개 : 미션전 세계 정보를 체계화하여 모두가 편리하게 이용할 수 있도록 하는 것
설립1999년 Larry Page와 Sergey Brin이 창립
검색 알고리즘PageRank™ 기술을 이용하여 신속하고 정확도 높고 객관적인 검색 결과 제공
광고 수익 모델CPC(클릭당비용) 키워드 가격결정CTR(클릭율) paid listing 광고 위치 결정
광고 철학사용자가 찾는 것과 관련성이 있을 때만 유용한 정보를 객관적으로 제공 (배너, 팝업 금지)
Google의 핵심성공요인
탄탄한 기술력 : 사용자의 의도를 정확하게 이해하고 사용자가 원하는 결과를 정확하게 제공하는 강력한 검색 알고리즘 개발
소비자 중심 설계, 저렴한 비용의 Linux-based 서버 구조 기술 개발
사용자 특성에 따른 광고를 제공하는 알고리즘 개발
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