[strategy, 전략, MBA, 비지니스] Corporate Strategy
2. Background on Crown Cork and Seal Company
3. What is Strategic Alternative?
4. Why should Crown Pursue Acquisition and Alliance?
5. How to Build Corporate Strategy?
6. Management Agenda
A review of matrix techniques for corporate strategy analysis in Crown Cork and Seal Company suggests that they stress the contemporary situation and the impact of future eventualities. The Essence of Mergers and Acquisions (1995) is used as a starting point to develop a corporate strategy for Crown. The Boston Consulting Group (BCG), GE Portfolio, and Technology Product are used which show the current company portfolio in the metal can industry. The concept of company development route with the Ansoff Matrix is also considered and the feasibility of corporate strategy is evaluated in the future environment with financial performance, target companies, and projections in the market. Each of portfolios is combined to map out the future competitive position of Crown and provide management agenda for a sustainable growth.
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