[마케팅] 코원과 MP3플레이어 시장(영문)
There are several methods of analyzing the target market, such as analyzing the market size and growth, cost trends and developments, and key success factors. However, the common goal of all these analyses is to determine the attractiveness and dynamics of a certain market. The following are the various factors that help determine such goals.
Market Size and Growth
The MP3 player market is currently at a crossroads in determining its future. To some investors, the MP3 player market seems quite saturated as is the cell phone market. However, looking beyond geographical boundaries and product categories, the market size and potential for growth are enormous.
In its purest form, the MP3 player is already used by many domestic consumers. However, in such developing markets as China, India, and South-East Asia, the demand is growing at an exponential rate. Thus, while in Korea the product purchase frequency is determined mostly by its turnover rate, in developing countries, there lies a great amount of potentially untapped markets.
이 문서는 한글워디안, 한글2002 이상의 버전에서만 확인하실 수 있습니다.
구매에 참고하시기 바랍니다.
저작권 관련 사항 정보 및 게시물 내용의 진실성에 대하여 레포트샵은 보증하지 아니하 며, 해당 정보 및 게시물의 저작권과 기타 법적 책임은 자료 등록자에게 있습니다. 위 정보 및 게시물 내용의 불법적 이용, 무단 전재·배포는 금지됩니다. 저작권침해, 명예훼손 등 분쟁요소 발견시 고객 센터에 신고해 주시기 바랍니다.