[마케팅] 싸이월드 마케팅전략, 마케팅성공사례분석(영문)
1. Introduction of Cyworld 1
가. Cyworld 1
나. Cyworld service 2
다. The mission of Cyworld 3
라. The vision of Cyworld 3
2. The background of Cyworld 3
가. External factors 3
나. Technological and environmental factors 3
다. Psychological factors 4
3. SWOT analysis 4
4. STP strategy analysis 9
5. 4P analysis 10
6. Factors for successof Cyworld 13
가. Customized service for Korean 13
나. Differentiated services from other competitors 14
다. Satisfying basis needs by entertainment 14
라. Popularization of digital supplies 14
마. Service superiority 15
7. Complement point 15
가. The marketing activity for the craving sufficiency of the consumer 15
나. The marketing activity for a more profit from sale position 17
다. Marketing activity as a culture leader from enterprise side 18
'Cyzil(doing cyworld)', 'cyholic', and 'cypain' are newly made words that become trend among people. Being trend means that many people agree with it, and it is accustomed to daily life. Thesedays most of the young people have their own cyworld, and doing cyworld hotly means more than just having their own blog. On-line communication was personal e-mail, but now e-mail is just somewhat old-fasioned positioning. Instead cyworld is replacing that position, because cyworld is the most widely used communication method. Some people connect to cyworld at least once a day, and some company shut cyworld in order to prevent employer from spending so much time on doing cyworld during duty. This means that cyworld put down roots in our daily life, and became a pattern of life. Now it is one of the social and cultural phenomenon.
Cyworld is an internet community company that helps people build interpersonal relationships by an imaginary society based on real name system and sharing information based on confidence.
이 문서는 한글워디안, 한글2002 이상의 버전에서만 확인하실 수 있습니다.
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