[글로벌기업] 현대자동차 브라질 전략(영문)
1. Hyundai Motors
2. Why we choose BRICs?
3. Why we choose Brazil?
4. Present condition of Brazil
5. Negatives of Brazil economy
6. Entry modes
1) Turnkey Project and Licensing
3) Foreign Direct Investment (FDI)
4) Hyundai Motors entry mode
7. Marketing Strategies
1. Hyundai Motor Company
In 1999, Hyundai Motors merged KIA motors. After that, it was almost oligopoly of Hyundai Motors in Korean car market . But the recession of Korean economy, the sales of domestic market was so unstable that Hyundai had to find new ways for 'Cash Cow'.
<Figure 1> Production of Domestic Motor Companies
In 2003, Hyundai Motors announced that they will globalize their company and rank at the top 5 motor companies by 2010. There were already existing foreign Hyundai factories but Hyundai tried much denser globalization. Total assets of Hyundai increased in 2003 because Hyundai should have invested to fixed assets like factories and facilities.
<Figure 2> Total Asset Increasing Rate
Although the world-wide recession, the sales of 2004 was increased dramatically compared to the last year. That means that the decision for globalization was very successful and Hyundai Motors will go further and further in that way.
As you can see below, domestic sales were rather decreasing but export was steadily increasing .
1. Financial Statements of Hyundai Motors,
2. Korea Automobile Manufacturers Association, http://www.kama.or.kr
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