[생산전략] Chinese cell phones(중국휴대폰시장) 영문
등록일 / 수정일- 페이지 / 형식
- 자료평가
- 구매가격
- 2006.04.19 / 2019.12.24
- 11페이지 /
hwp (아래아한글2002) - 평가한 분이 없습니다. (구매금액의 3%지급)
- 1,400원
최대 20페이지까지 미리보기 서비스를 제공합니다.
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추천 연관자료
- 목차
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I. Introduction
II. The Technology S-Curve
III. The Double S-curve
IV. Value Chain
V. Recommended Strategies
- 본문내용
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I. Introduction
Ranked at number three and four respectively in terms of market share in the first quarter of 2005, Samsung and LG are world leaders in the cell phone industry(13.3%, 6.2% of world market shares, respectively). Other Korean handset manufacturers such as Pantech & Curitel and SK Teletec are also gaining increasing recognition as high-end brands in the global market. The fierce competition in the Korean domestic market and the volatility of the tastes of Korean consumers have kept these companies on their toes(Samsung provides more designs based on more platforms than any other company). Cell phones are becoming increasingly objects of digital convergence with handsets including several functions such as digital cameras, digital music format players, games and even TV. In design, technology and brand image, Korean cell phones are developed to meet the demands of high end customers that require such functions.
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