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fileicon[전자무역, 전자상거래, e-business] Factors Influencing e-commerce Adoption and Use by Small and Medium Businesses

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[전자무역, 전자상거래, e-business] Factors Influencing e-commerce Adoption and Use by Small and Medium Businesses에 대한 자료입니다.

하고 싶은 말

Scott A. Wymer and Elizabeth A. Regan, “Factors Influencing e-commerce Adoption and Use by Small and Medium Businesses”, Electronic Markets Vol. 15 NO 4, 2005, pp.438-453. FULL번역자료로 중소기업의 전자상거래 도입과 사용에 미치는 요인에 관한 연구자료로 특히, 설문지가 부록으로 제시되어 있는 자료로 논문작성시에 참조할 수도 있는 자료이다.

본문내용

A b s t r a c t
The literature provides an extensive list of incentives and barriers to adoption and use of e-business and e-ommerce information technology (EEIT) by small and medium businesses (SMEs). 이 논문은 중,소기업이 전자상거래 정보기술을 도입함에 있어 e-비즈니스의 용도와 도입장벽 그리고 유인에 대한 방대한 리스트를 제공하고 있다. The objective of this current research was to consolidate these factors and determine their level of influence, either positively or negatively from the adopter’s perspective, on the adoption decision. 이연구의 목적은 이러한 요인(factor)들을 통합하고 각각의 영향의 정도(level)를 도입자의 관점에서 장단점을 규정하는데 있다.

태그 Environmental factors. (환경적 요인), Knowledge factors. (지식적 요인), Organizational factors. (조직적 요인), Factors Influencing e

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