< Contents >
2. Main Subjects
- (1) Industry Analysis
- (2) Main Players
• Nate / Empas
• Yahoo / Google
- (3) Current Issue, UCC
- Our thoughts
Internet is one of the fastest growing media that has an enormous effect on our life today. As already being aware of this, many of our lives have changed into parts of Internet. During this, recently portal site has become a very important concept, which can be powerful tools for delivering information to us. Portal means a gateway literally and most of the Netizen pass through this ‘gate’ first for contacting Internet sites. The number of portal users is innumerous, so we could not overlook that gigantic power.
Also we can see the ‘portal’ as the place where all companies or consumers can get access to the products, services, and the people. The company related to the Internet business or using it for attaining the goal can capitalize on the portal site and can provide various kinds of services.
We connect to the Internet at least over one time a day and get much information. Main Page always shows the portal site first and people are using their own portal sites respectively. The various services offered by portal sites include a directory of Web sites, a facility to search for other sites, news, weather information, e-mail, blog, credit service, map information, community, entertainment, and so on. So it will be said that we can see nothing which does not exist into the ‘portal gate’.
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3대 포털이 인터넷 광고시장 싹쓸이, 위클리조선, 방현철 기자, 2006-08-22
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