Ⅰ.Title & Objective
Ⅲ.Competitors of T
Ⅳ.Current Strategy of T
Ⅵ.Problem Definition of T
1. Title & Objective
1.1. TitleSK Telecom's marketing plan in the 3G market.
1.2. Objective SK Telecom's 3G service named T-Live marketing to retake the first-runner in the mobile communication market. → to provide the integratined whole 3G service.
1.3. Company introduction
1.3.1. What is T
220.127.116.11. Introduction of T T started with changing the name of SK Telecom's mobile communication brand SPEED010011 to T. T represents 'Telecom', 'Technology', 'Top', 'Trust', and 'Together', etc, and it aims to create diverse value based on the best technology, and to offer faithful service to customers. T is composed of individual brands, such as T WORLD, T LIVE, T INTERACTIVE, T LOGIN, and T ROAMING.
18.104.22.168. Background of T Although SK Telecom has its own name of the firm, 'SPEED011' has been stood for SK Telecom as representative brand for a long time. It is because that the number '011' has selectiveness comparing to other numbers, such as 016, 017, and 019. More than 63% people bring 'SPEED011' first to their mind, when
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