[광고기획서] 옥션 광고기획서(영문)에 대한 자료입니다.
Ⅰ. Internal/External Analysis
1. Market Analysis
2. Company Analysis
3. Competitor Analysis
Ⅱ. Set Advertising Objectives
2. SWOT Analysis
3. Key Problems
4. Ad Objectives
5. Target Segmentation
Ⅳ. Media Strategy
1. Media Planning
I-2. Company Analysis
1. Auction founded in 1996. ((주)일사랑정보)
Auction started business in 1998
changed the brand name to "Auction" in 1999.
2. Auction took 80% of total market share.
3. However, after the launching of G-Market, Auction's
market share decreased.
→ In 2006, Auction was deprived of No.1 position.
I-3. Competitor Analysis
1. In 2005, LGeshop changed their name to GS-eshop.
2. They did M&A with d&shop.
1. Launched in Feb, 2008.
2. Under the influence of SK, they took the No.3
position in market.
오피스2003버전의 경우 호환성 문제로 열리지 않을 수 있으니 열리지 않는 경우 메인페이지의 파워포인트2003오류패치 링크를 통해 업데이트하신 후 열어보시기 바랍니다.