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목차

Korea’s No. 1 Search Engine to Expand Overseas
Tapping Into Overseas Markets
Top Search Technology
Venture Spirit
1.0 Executive Summary
2.1 Market Summary
Target Markets
2.1.1 Market Demographics
Demographics
Behavior Factors
2.1.2 Market Needs
2.1.3 Market Growth
2.2 SWOT Analysis
2.2.1 Strengths
2.2.2 Weaknesses
2.2.3 Opportunities
2.2.4 Threats
2.3 Competitions
2.4 Product Offering
2.0 Marketing Strategy
3.2 Marketing Objectives
3.4 Target Markets
3.6 Strategy
3.7 Marketing Mix

본문내용

Dear Professor, our group thought that you might need more information about NAVER, so we attached these articles. Visit http://nhncorp.com, they have an English version.

Korea’s No. 1 Search Engine to Expand Overseas
Korea Times 2007-29-2007 19:20

NHN Corp., the largest Internet company in South Korea, has achieved strong growth and a dominant market share in the local search market in recent years despite fierce competition among numerous rivals _ particularly Google and Yahoo!
However, in order to become a true global leader in Internet service, we realize NHN must now look beyond South Korea to other regional and global markets.
NHN is at a crucial turning point and we must act strategically and with great foresight if we hope to replicate our domestic success in the international market.
At this juncture, we believe that Japan, a neighboring country which shares a similar but at the same time quite distinct culture, offers a sound starting point for NHN to begin its development into a leading global Internet search company.
Currently commanding a market share of more than 70 percent in the local search market with leading search portal Naver.com, NHN will begin testing its newly developed global search engine in Japan late this year, as we enter into this lucrative but challenging market.
We are well aware that the Japanese market, which has been largely dominated by Yahoo! Japan with a market share of nearly 80 percent, is not an easy market to penetrate.
Several other ambitious newcomers including Baidu.com, China's largest search engine, have been seeking inroads. Even Google is a distant second place with less than 20 percent in the Japanese search industry. Baidu.com set up a subsidiary in Japan earlier this year and is preparing for a cutthroat competition.
Despite the challenging situation, NHN is positive about launching a new search business in Japan, based on our deep knowledge of the industry and top-notch search technology.

Tapping Into Overseas Markets

Few people know that NHN has already experienced success internationally, with our online game businesses in Japan and China.

태그 the to, in and, of Naver, is users, by market

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