Zara 자라 Fast Fashion사례(영문)에 대한 자료입니다.
Inditex is one of the worlds largest fashion distributors, with eight sales formats -Zara, Pull and Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home y Kiddy's Class- boasting 3518 stores in 68 countries. (at present) The Inditex Group is comprised of over one hundred companies associated with the business of textile design, manufacturing and distribution. Thanks to its achievements and the uniqueness of its management model based on innovation and flexibility, Inditex is one of the largest fashion distribution groups. Especially Zara, they have shown surprisingly outstanding performance (see Table 1). We analyzed focusing on Zara which accounts for about 70% of total Inditex sales, especially Zara’s distinctive features of business model.
According to financial statement of international apparel companies excluding H&M (we couldn’t search H&M’s annual report), Zara had achieved more than 20% of operating profit rate since 1996 unlike other competitors, it’s awesome. But how did Zara achieve such a great outcome? Actually, Zara were not superior to others in operating expenses rate (see Appendix 4) such as selling and administrative expenses (Although Zara paid marketing expenses much lower than other competitors, they invested a lot of capital in constructing vertical integration). This indicates that Zara’s outstanding
저작권 관련 사항 정보 및 게시물 내용의 진실성에 대하여 레포트샵은 보증하지 아니하 며, 해당 정보 및 게시물의 저작권과 기타 법적 책임은 자료 등록자에게 있습니다. 위 정보 및 게시물 내용의 불법적 이용, 무단 전재·배포는 금지됩니다. 저작권침해, 명예훼손 등 분쟁요소 발견시 고객 센터에 신고해 주시기 바랍니다.