레포트 > 경제경영계열 > 자료상세보기 (자료번호:206286)
● Introduction of Krispt Kreme
◎ Overview of Krispy Kreme
◎ History of KrispyKreme
40s & 50s
60s & 70s
80s & 90s
◎ Krispy Kreme Brand Elements
Hot Doughnuts Now
● Processes of Krispy Kreme
◎ The purpose of adapting Line Process
◎ Line Process
1)Mixing & Extruding
2)The Proof Box
◎ Line System 의 기대효과 / 실제효과
Krispy Kreme? is a leading branded retailer and wholesaler of high-quality doughnuts. Our principal business, which began in 1937, is owning and franchising Krispy Kreme doughnut stores where over 20 varieties of doughnuts, including our Hot Original Glazed TM, are made, sold and distributed and where a broad array of coffees and other beverages are offered.
As of January 28, 2007, there were 395 Krispy Kreme stores operated systemwide in 40 U.S. states, Australia, Canada, Hong Kong, Indonesia, Japan, Kuwait, Mexico, the Philippines, South Korea and the United Kingdom, of which 113 were owned by us and 282 were owned by franchisees. Of the 395 total stores, there were 296 factory stores and 99 satellites. Of the 296 Krispy Kreme factory stores in operation at January 28, 2007, 239 were located in the United States.
Factory stores (stores which contain a doughnut-making production line) typically support multiple sales channels to more fully utilize production capacity and reach additional consumer segments. These sales channels are comprised of on-premises sales (sales to customers visiting our factory and satellite stores) and off-premises sales (sales to convenience stores, grocery stores/mass merchants and other food service and institutional accounts) as described further under "Business Operations — Company Stores."Satellite stores consist primarily of the fresh shop, kiosk and hot shop store formats. Hot shop stores contain doughnut heating technology that allows customers to have a hot doughnut experience throughout the day. Fresh shops and free-standing kiosk locations do not contain doughnut heating technology
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