[마케팅분야,CRM,인터넷 전자상거래,여행산업] Contemporary Issues-E-Based Tourism Service (현대사회의 논쟁-여행산업 전자상거래)에 대한 자료입니다.
미국의 "트레블로 시티" 여행사이트를 분석한 자료입니다.
전자상거래에 중점을 두고 기술하였습니다.
2. Aim and Objectives
4. Findings/Results and Analysis
4.0 Company Profile
4.1 Technological Innovation
4.1.1 Supply Chain Management (SCM)
4.1.2 E-Customer Relationship Marketing (E-CRM)
4.1.3 Electronic data interchange (EDI)
4.1.4 Business to Business (B2B) E-commerce
4.2 Satisfying Individual Informational Needs
4.2.1 Trust for Electronic commerce in service
Application of Internet in the service industry has already become a major trend in practice with a hot stream attention and research in academic literature. As of 2000, as much as 215 million people have access to the Internet, which is 133 million greater than in 1995 (Brynjolfsson, Erik, and Glen, 2001). Scholars suggest that the number of websites is doubling every 6 months. With little or almost no regulatory control and low economic barriers, The Internet is gradually and steadily re-shaping the tourism services industry. Due to the fact that information is crucial for businesses in tourism service industry, the Internet provides an advantage in information related flow. Considering increasing competition in the environment, where traditional businesses operate, and a greater number of companies are moving into internet based tourism services industry offering lower prices, better choices resulting from wider selection, greater level of convenience, and speedy quality services (Brynjolfsson et al., 2001).
When assessing difficulties resulting from a change in tourism industry, it is important to look into the root of the problem. As political and economical integration of large regions is increasing, citizens place higher emphasis on leisure integrating personal interests with their work. Consequently, there is a distinct need to improve communication and deliver valuable, differentiated, individual information.
As a result of change in socio-economic preferences of general population and restructuring of European economic space, e.g. creation of European Union, globalization of trade, there is an increasing number of starting businesses with a different form of tourism production. While the dominant form of tourism service industry for the last several decades was Fordist mass tourism, the focus is now shifting to post-Fordism (Doganis, 2001).
Bernstein, J and Awe, Susan C. (1999) “Wired travelers”: travel and tourism Web sites. Reference Service Review, Vol. 27, No. 4, pp. 364-375.
Brynjolfsson, Erik and Glen, L. Urban, eds. (2001) Strategies for E-Business Success. San Francisco, Jossey-Bass.
Combe, C. (2006) Introduction to E-Business management and strategy, UK, Butterworth-Heinemann.
Doganis, Rigas. (2001) The Airline Business in the Twenty-First Century. London, Routledge.
Driver, John C. (1999) Developments in airline marketing practice. Journal of marketing practice: Application Marketing Science, Vol. 5, No. 5, pp. 134-150.
Holloway, J Christopher. (2002) The Business of Tourism, 6th ed. UK. Prentice Hall.
Hsieh, C.T and Lin, B. (2004) Impact of standardization on EDI in B2B development. Industrial Management & Data Systems, Vol. 104, No. 1, pp. 68-77.
Iyer, K.N.S, Germain, R, and Frankwick, G. L. (2004) Supply chain B2B e-commerce and time-based delivery performance. International Journal of Ph