[소비자행동,영문소비자행동,영어소비자행동론,마케팅,소비자행동모델] 소비자행동론 (Advanced Consumer Behavior)에 대한 자료입니다.
2. Aims and Objectives
4. Findings/Results and Analysis
4.1 Analysis of the Work Conducted
4.2 Customer Behavioural Processes
4.3 Decision Making Models
4.4 Decision making process in hospitality industry
Application of consumer behaviour in hospitality industry in particular has reshaped the customer decision process of service delivery. Especially the consumer decision model provides large opportunities to deliver individualized customer care and information to global target market.
Analyzing the research of consumer behaviour, the target can be used as a competitive market place and a central point related to effective marketing strategy is knowledge of consumer’s requirements.
The presented this research is based on secondayry sources and related to consumer of hospitality industry. Also the presented this research is conducted to develop of the processes of decision making, consumer attitudes, and consuemr feelings.
This research would relate to the decision making process models which were ‘Black Box’ consumer behaviour decision making model, and ‘Nicosia decision making model’, these models would link with ‘Five stages of the process’. And also, the studies conducted focused on the theoretical base of the process in hospitality industry. However, the results of the researches argue the complexity of the process of decision making using various resources involved in the process.
This research will provide over view of the existing theories and models of advanced consumer behavior in the fields of hospitality industry. Also this study will attempt to identify criteria of consumer behaviour, concepts of consumer behaviour model and steps involved in it relating to hospitality industry. It could be stated that the current tendency to increasing range of all types of hospitality facility could be observed. Much of the responsibility to face this activity will fall on the facilities where emphasis is made more on services offered and brand name.
During the recent decades a core hospitality service offering aimed at rendering of services was conducted through different types of brochures, booklets and advertisement. These vocational facilities attract huge quantity of holidaymakers from all over the world, cultures and vocational standards.
This activity, driven by tourists needs of better quality has made the companies involved in the spheres of hospitality industry to reconsider their aims and to pay increased emphasis to the improvement of marketing strategies for the rendering of services. If they are to attract these .........
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