[마케팅전략] 해지스(헤지스) 마케팅전략에 대한 자료입니다.
3.Market (customer) Analysis
5.Evaluation of Each Competitor's Strategy
The environment that are surrounding us and the things inside are certain to be changed. Especially the fashion business have to be suited in the change to catch the right time and amount for the product on continuously changing trend in order to survive in the competition between the companies.
Therefore, the firm should set the suitable marketing plan and follow them to stay in the business of fast changing trend. Also they should know how to position themselves in the situation where the environment and the consumer's needs change. In this time, they should not be comforted in their current position, but should keep try to reposition themselves in the new spot where they can be more benefit and this needs lots of research and work.
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어 페 럴 뉴 스
K F A (한국 패션협회)
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