2. HP’s history
A. HP’s history focusing on M&A
3. SWOT analysis of HP when entering online photo printing market
3.1 Strength of HP
A. Healthy cash flows
B. Strong brand awareness in the world
C. HP’s global networks and operation tree
3.2 Weakness of HP
A. HP’s past failure entering online photo printing industry
B. Lack of know-how relative to the rivals
3.3 Opportunities of HP
A. Growing demand of online photo printing
B. The rising users of camera phone
C. Consumers’ rising needs to share images with others
D. Positive attribution to HP’s imaging and printing group
3.4 Threats of HP
A. Small percentage of online photo printing
B. Rising but still small segment of actual printing ratio
C. Threats but at the same time opportunities
4. Industry analysis
4.1 Online photo printing industry
A. Market overview
B. Market growth
4.2 The advantages of online photo printing market
A. Market share
B. Players in the industry
5. HP and Snapfish
5.1 HP’s strategic choice – Why Acquisition strategy?
5.2 Acquisition of Snapfish
A. Acquisition cost of Snapfish
B. Brief history & strategic development process of Snapfish
C. The merits of Snapfish
a. Category leadership
b. The role of bridge over offline to online
c. Snapfish.com’s award-winning free business model
d. Flexibility of strategic partnership
e. Experienced management team
6. Reasons and benefits of Snapfish acquisition by HP
The Hewlett-Packard (HP) is a leading company in the world which has been specializing its service offerings in accordance with changing IT market. As of 2004, its service offerings expanded through the acquisition of Compaq (even if it is regarded as an example of failed M&A), which allows HP to achieve economies of scale in terms of size, technology, and global network.
HP has been building its competitiveness through internal innovation and external expansions at the same time. Especially external expansion has been accomplished by merger and acquisitions activities.
Big and rosy flow for new revenue source has been emerging to the world IT market. That flow is about online photo finishing market, which has been accelerated by the spread or digital cameras, camera phones, consumer, needs changes and so on.
In its efforts to capitalize on the growing online photo finishing market, in 2005, HP acquired Snapfish, an online photo service corporation. An established name in the market, Snapfish is a leading online photo service, with more than 13 million registered members and 350 million unique photos stored online.
The initial question of the paper is, “Is this M&A activity a right strategic move?” To conclude, this paper will study HP and Snapfish, motivations of M&A from HP’s point of view, online photo finishing industry analysis, SWOT analysis of HP in this industry, and several benefits of M&A. Then, the paper will present the conclusion.
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