- Korean sushi market history
- Current market segmentation
- The relative brand rank in the sushi market
- Sushi 990 introduction
- SWOT Analysis
- Its strategy
․ Targeting niche market with low price product
․ Franchise expansion
- Facing problems to the company
․ New competitors entering
․ Competitors imitating its strategies
․ How "Sushi 990" is dealing with those problems
- A suggestion not to do
․ Product Diversification
- Suggestions to deal with its weak core competence
․ Forming a strategic alliance
․ Achieving convenient locations
- Summarize the report
1. Korean sushi market history
The Japanese food market used to occupy only 3% of the whole Korean food industry in 1980s when there were only expensive restaurants in a hotel and the like. As time goes by, lots of Japanese food franchises sprang up in the middle of 1990s with some differences from the 1980s. The most significant factor was they were targeting middle class with medium price. Also, they focused on some menus which were suitable for Korean people. From "Food service industry Management" written by Im Bung Young
While "u-dong" was the most favorable menu in 1990s, its market was getting saturated at the beginning of 2000s. Not surprisingly, "Sushi" was soon brought into the spotlight at the same time. Since that time, the Korean sushi market has still developed and it is believed that the market will be increasing.
이 문서는 한글워디안, 한글2002 이상의 버전에서만 확인하실 수 있습니다.
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