퍼플리본 캠페인에 대하여(영문)

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퍼플리본 캠페인에 대하여(영문)

1. Summary
2. Research
3. Target Audience
4. Existing campaign
5. Campaign approach –Reasoning
6. Evaluation
7. Suggestion

본문내용

Important of the issue

● Early Cancer
No symptom, Complete Cure
Possible to Pregnant, Childbirth
→ Can be found by regular check up

● Advanced Cancer
Need to Radiation Treatment
Can be Infertile
→ Can cause other social problem
Ex.) Infertile couple and social costs

(중략)

Communication objectives

Cognitive perspective
1. Refute wrong recognition about cervical cancer and provide correct information.
2. Increase awareness about purple ribbon campaign and various activities of it.

Receptive perspective
1. Inform severity of cervical cancer.
(a person dies every 2 minutes by cervical cancer.
In Korea, every year over 230,000 die because of cervical cancer)
2. forming positive awareness about visitng obstetrics and gynecology